To the Stop&Shop Website Architect or Website Project Manager:

I would like to access my shopping history. I know that Stop&Shop maintains my history via my Stop&Shop card number in order to tabulate accumulated savings, etc...; however, I would like to be able to review my purchase history to look for trends regarding the products I buy, such as dollars spent per unit time, dollars spent per product category, frequently purchased products, favorite products, and so on.

While it would be fantastic if Stop&Shop provided a web portal where I could analyze my shopping history, I realize that is a very tall order. A short term solution that would benefit many technologically adapted customers would be availablility of shopping history in an XML format, requiring authentication/login to maintain privacy. A nice idea would be to be able to login to the website and have a simple rss feed referencing each monetary transaction (total purchase) where the contents of a transaction item would contain transaction details including individual products and quantities as well as price, vendor/SKU, and total cost, method of payment, etc... Not only would this help costomers analyze shopping history, but they would be able to build wish lists or favorite product lists for future shopping excursions.

Stop&Shop could also publish a Developer's API describing how to access the data in different formats so that web application developers could build their own portals to help Stop&Shop customers better understand their shopping habits and plan for their next shopping requirements.