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TalkingTree  How Many ColdFusion Titles Does Your Local Book Store Carry?

 

Over the weekend I passed by the Barnes & Nobles in Burlington, MA across from the mall, so I stopped to check out the latest titles in their vast Computers section, which spans about 8 bookshelves, each about 12-20 feet long and 5-10 rows high. This is an enormous amount of books for a generic book store just devoted to General Computing, Web Programming, Web Design, Graphic Design, Macintosh, Databases, XML, Perl, Java, C/C++, Windows, Unix/Linux, and more.

I poured over the titles looking for ColdFusion books, through the Java/J2EE section, past the ASP and PHP sections, on to the Web Programming section and even into the General Computing section, but there was no sign of the familiar blue and white covers, a popular color scheme in CFMX related books. Disappointed, and already thinking up a rant blog entry, I turned the corner and stumbled into the Web Design section. There among a towering but narrow shelf that was 10 or more rows high, saturated with Flash and Dreamweaver books, I finally recognized what I was looking for. Just below center were a tiny handful of ColdFusion books, including the CFMX Bible, the CFMX WACK set of books, the O'Reilly book, and a couple other titles I don't remember. Right next to it was a single Macromedia Flex book. Luckily there were packed thick, so I do what I usually do when I stumble upon ColdFusion books squished into a tiny corner of the wrong bookshelf... I take a few off the front and dispense them prominently in the J2EE, ASP, and Web Programming sections, placing them square in the center just below my eye level with their full cover facing forward.

While my short-lived stint in product placement makes me happy, I remain generally confounded as to why so few ColdFusion books are stocked at all in a store that probably has no less than 500 Java related books, and why ColdFusion is almost always miscategorized in my opinion. Why, oh why, would ColdFusion programming books not be placed in the Web Programming section, well I'll never know.

On the way to work today, I stopped by the SoftPro bookstore in Waltham, next the Weston hotel off of Rt. 128. SoftPro is transitioning to a new name, Quantum Books. They specialize in discounted technical books, and the whole of the store is just marginally larger than the Barnes & Nobles Computers section. The store was empty when I walked so I had a brief discussion with the manager who was delighted to provide a personal tour of the inventory. She walked me just 2 bookshelves away where a small section titled Macromedia was located, about five feet wide and five rows high. On the second shelf from the bottom were three ColdFusion titles, only one copy of each, on the second to the bottom shelf which was dark and required me to stoop to see them well, and underneath the weight of yet more Flash and Dreamweaver books. Way down here was a ColdFusion Bible, the pair of CFMX 7 WACKs, and a ColdFusion for Dreamweaver title, ugh.

The bookshelf was a standalone type, not too far from front door, which pleased me, but again not properly intermingled with SoftPro Java or Web Programming sections which snobbishly occupy the well lighted shelves that span the length of the wall. However, this is a significant improvement for this particular store where a year ago they had just as few CFMX books, but located all the way in the back, on the very last shelf, on the bottom.

I noted my disappointment in the ColdFusion selection to the manager, and she commented that the Cambridge store must have more titles, which I understood to mean simply that the Cambridge store is larger, not that there is somehow a growing clan of book hungry ColdFusion developers in Cambridge but not Waltham. Trying to appease me, she brought me behind the counter where she logged in to their inventory so she could show me what titles exist at all and which new titles will be shipping soon this year. She frowned when the search results were somewhat lacking, indicated by the large size of the browser's scroll bar to the right. For fall of 2005 there were only three titles listed, one with two coauthors whose names I did not recognize, one by Pete Freitag - a new edition of the ColdFusion MX Developer's Cookbook, and a third on Building Enterprise Applications with ColdFusion by Simon Horwith which turned out to be cancelled and wouldn't be shipping.

Overall, I do feel very satisfied that book stores such as these even exist, and that they are both located in less than ten miles from home, especially when compared to the experience of a friend of mine from Germany who works for SAP who commented the lack of such bookstores in Germany and how he thought he was in book heaven when he first stepped into our local B&N last year.

How are the book stores in your area? What vendors are nearby? How is their Computers area, or do they even have one? If so, what's it like and what's the local situation with the volume of ColdFusion titles?

 


Comments

Here in memphis we have the exact same situation. Very few books, and the few that do exist are categorized wrong. I think alot of it stems from the fact that we as web programmers are probably more apt to order a book online than in a store. I know the newest version of the cfwack book was a huge seller on amazon even before it was released. They probably just dont put enough emphasis on it since it doesnt sell enough at the stores.


I think it's because not a whole lot of publishers publish CF books. There's a regular-size Barnes & Nobles two blocks from my office. They usually have the CFWACK books, although it is true that the 1st volume is much more commonly in stock. Haven't seen the CFMX Bible there for quite a while. On my last visit, noticed that all the CF books were on the bottom shelf of the book case.

Then there's the small-size B& N in the shopping center just next to my home. Because it's small scale, they don't usually stock the more obscure books. Borders just down the road is somewhat better since it's regular size. But I have to say that they pretty much have the same range that you noted.

So why is there such a dearth of CF books? From what I'd read earlier, it isn't really profitable to publish computer books, especially if it's a programming language that is not as well-known as Perl or ASP. So, what other CF books could be published with a focus that what's out now already haven't done so? I for one would love to see CF books with an OS X focus but as long as there is no official support of CF/OS X as a production rather than development, I doubt that any publishing company would be open to this.


ColdFusion programmers are a small poor group.

Have been watching this web page ( http://www.tiobe.com/tpci.htm ) for a couple of years. The best, I have seen, ColdFusion do is 25th. Rob Brooks-Bilson has blogged about his book's poor showing and how O'Reily does not want to do an updated version for CFMX 7.


Our local Barnes and Noble doesn't have any CF books. The regional chain, Schuler's, just stocks a single copy each of the WACK books.

Sooner or later a publisher will take a chance on a CF title. I'm convinced there's a pentup demand for the right book.


Euhm .. none? Bookstores just aren't the right place to find the real stuff. No books about enterprise patterns, architecting, cool stuff etc. its all the same. Create you first guestbook with ASP 3, How to install Microsoft Office, and create enterprise level websites in just 24 hours.

Amazon.com is the place for the real deal. I have a fairly large collection of books, and I still need a lot more to get my library wall look complete, but most of them are from Amazon.

The last 10 or so books I bought 2nd hand, it saves you enormous amounts of money, and in all cases I just seemed to get brand new books. Not a scratch on them


Micha, I'd have to say that there is a very obvious and overwhelming disparity between Java/J2EE offerings and ColdFusion offering(s) at my local bookstore. Not only do I think the Java/Linux/Mac/XML/etc titles are current, but the range is quite extensive and delves deep into the esoteric. I'll make a list of examples next time I visit...


Ironically, I just had the same experience on Saturday at Barnes&Noble in Columbus, OH. There were a total of 3 CF books - one copy of the wack, one copy of Advanced ColdFusion MX 7 Application Development and one copy of Rob Brooks-Bilson's book. Pretty sad...


There is, roughly, a market of 500,000 ColdFusion developers.

For a publisher to break even, they must sell about 20,000 books. But, they prefer to sell closer to 100,000. Publishing a book and reaching 20% of the market is just not a feasible goal. My publisher won't even return my calls anymore.

W/ CF5 and CFMX the ColdFusion book population went from ~3 books (2 from Ben Forta and Mastering ColdFusion ) to 50+. Most books got lost in the shuffle. With CF7, there we are back to only a few books (Ben Forta's books and I think the dummy guide got updated ).

Some of the books you mention, such as the ColdFusion Bible is not a MX7 book and is probably quickly on its way to being out of print. People don't buy books on outdated versions, even though I bet 99% of the content of that book is still relevant.


I had a similar experience last week. I went to the magazine rack at my local Books A Million and went to the middle rack last row only to find they no longer carry the CFDJ.

I like to show my kids the books, its something they can see. Not that they are impressed.


Steve,

I might suggest you talk to a B&N manager and how they categorize books. What you will find is that this all comes from higher up. That is why CF books end up in the web developer section.

Yeah a local B&N employee may know better, but probably not. Also the book publishers are to blame sometimes. Books have that card catalogue info, well often times that is used to catalogue so if that is wrong, well ya know.


Bottom line, ColdFusion books don't sell that well, and publishers don't want to invest in them because they know the chances are slim that they'll make their money back.

I also think that the explosion of blogs, the wonderful update of the Macromedia provided documentation, and the great LiveDocs site with "living" content that really doesn't go out of date does a lot to make the idea of pulling a book down off the shelf obsolete.


Funny! At my University's bookstore they have a section for student licensed software and computer books. They actually have about 15 different coldfusion books, perhaps because a nice chunk of the University's website (http://www.unt.edu) is written in CF. But the funny thing is, a third of the books are for CF 5.0. Sheesh, I guess school bookstores don't track their sales and manage shelf space as vigorously as the other retailers.


 

 

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